How to weather the entrepreneurial storm.

Dreams don’t always become reality, at least not on your timeline.

That’s one of the most valuable lessons I’ve learned as a business owner. Too bad it took attending the school of hard knocks and letting life, the most valuable teacher, impart this wisdom into my stubborn brain.

Taking the plunge into the entrepreneurial ocean has been the scariest thing I’ve ever done. I’d always had a grand vision of running a business where everything would just work itself out, but man was I sadly mistaken. The first two years were inundated with storm after storm that seemed practically impossible to weather. Each time I took one step forward, I took two steps back.

Fortunately, I made up in my mind that it was all or nothing, and figured out ways to endure through the tough times. And guess what? I’m still standing.

Throughout your entrepreneurial journey, especially during the startup years, you will face storms. But it’s how you react that determines the outcome.

I’ve met tons of aspiring entrepreneurs who had brilliant ideas, but I didn’t quite realize that mega success doesn’t happen overnight. It takes hard work and dedication. And most of those who went on to pursue their passions quickly threw in the towel once they realized the path ahead was filled with roadblocks, and it would take some time to start generating income.

I wish someone would have warned me to control my thoughts before I opened up shop. During the initial months, when things weren’t going my way, I’d sit and have a pity party because I knew I had the tools to get what so and so had, but luck simply wasn’t on my side. But what I failed to realize is that looks can be deceiving; that the individual or company I was comparing myself to was seasoned, had been in the game for several years, and once traveled the same road I was currently on.

The point I’m trying to make is that in order to survive the tough times, you really have to adopt a mind-over-matter outlook. Stay focused and determined, and be willing to do whatever it takes to power through and reach the prize. Most importantly, don’t spend time letting your thoughts paralyze you.

Embrace your fears.  Fear is a dangerous emotion that only heightens with procrastination, so the longer you spend contemplating whether or not to move forward, the more you’ll talk yourself out of doing something that can change the course of your business. And don’t expect everyone around you to be supportive; some may be hoping you fail, whether it’s out of a selfish desire to prove a point or pure jealousy.

Having the courage to embrace your fears may take some time, but it will be worth it in the end. Besides, most of those traumatizing visions you’ve had about failure won’t come to pass — unless, of course, you quit.  Ok, moving on.

Speak to your market!  The famous phrase “features tell, but benefits sell” is spot on. With any of your promotional content or copy, your primary goal should be to captivate the attention of your target market so you’re their first and only choice.

Once you’ve earned their business, be sure to solicit feedback so you can continue to produce offerings tailored to their lifestyle. Besides, what better and more cost-efficient way is there to learn about your target market than from their own mouths?

Remember, it’s not about you: It’s all about your customers, and what you can do to meet their needs. Miss this point and you could quickly find yourself out of business.

Here’s my favorite…Balance.

When my oldest daughter was born, my life was centered upon her, at least for the first year or so. I took her everywhere I went and her mood affected my actions for the day. (That eventually got old when major fatigue set in; I had to learn to relinquish control).

Anyhow, your new business can seem like a newborn baby in your eyes, but don’t get so strapped to it that it becomes the epitome of your existence or you will burn out. The last thing you should be doing when you’re about to lose your shit! (yup, I said it) is making critical decisions or snapping at employeesfullsizerender-4 or clients. I’m totally guilty of this.

Instead, set aside some time to engage in activities that make you happy and don’t forget to get out and explore the world. You only have one life to live, and the business will be waiting for you when you return. This is one of the reasons I started this blog, which should be filled with more travel and fashion stuff but Ive decided to incorporate my knowledge with my readers (upon request).

Lastly, entrepreneurship is like a roller-coaster ride. In the first few years, you’ll need to do whatever it takes to stay relevant. And once you’re established, never stop putting yourself out there or things could go downhill rather quickly.

Now, take a moment and breathe! The first months, even years, of running your own business are often the very hardest. But you will get through this rough patch. I’ve been there on several occasions, but it’s in those weakest moments that I have to remember why I started. You may cry now, but you’ll laugh later as your business grows and you’re able to sit back and reflect on just how far you’ve come on your entrepreneurial journey.






I know that most of my blog posts are about fashion but just to be clear, while I hope my blog posts bring you value, these posts are truly to get my thoughts put on “paper” and to tell myself things I need to hear.

My focus has been on massive action. I don’t feel like I’ve produced the amount of action that I possibly can, so I always feel like I need to work harder. I need to produce this action because I have goals that I can’t describe with words. But if you have ever described yourself as entrepreneurial, you probably know what I’m talking about.

There is a voice in me that tells me I’m not average and I’m meant for more.

This “voice” has created an obsessive drive that energizes me to a point that I operate on 4-5 hours of sleep every day unless I drug myself to death with horse tranquilizers (no joke, just ask my boyfriend). As I typed that, I understand it might not be healthy but I have no other choice. My soul isn’t satisfied unless I do as much as I can, with the time I have, to get to the next level.

When I’m out, maybe at the grocery store or something, everyone seems like they are satisfied with working at their 9-5 Monday through Friday. They look forward to the weekend and a case of their favorite beer. Not me.  ( I only drink tequila)

I don’t like taking time off from working, there is so much to do. I don’t look forward to Friday, I look forward to Mondays because “business people” are finally back to work and available to communicate. I don’t even like using the word “work” because I’m not working. I’m doing something else, I’m striving, building, growing, hustling, grinding, or pushing, not working. I know it’s work but not in the sense that average people use the word.  I was recently at dinner with some new folks and was explaining this very point, I love what I do so therefore its not “work”.


Whatever it is in your life, find something you feel so strongly about that you will do anything it takes to achieve the next level of greatness. Then strive for the next level. If you don’t, what are you living for? What will you be known for? Will you be known for being average, predictable, or something else that’s insulting?

Average sucks! Make a decision not to be average. Do something that the universe will notice.

“It’s better to be ridiculous than absolutely boring”

The Perfect Moto Jacket

BLANK NYC Easy Rider’ Faux Leather Moto Jacket


Finding the perfect moto jacket for fall can be a bit of a challenge. With the variety of options available now you don’t have to settle anymore. You can find the one I’m wearing here at Nordstrom  for $98.  It comes in 4 different colors so you can even be like me and get all 4 (no self control).


The motorcycle jacket (moto for short) is a classic piece that will never go out of style, this is the reason it gets reinvented every year. But no matter the fabric, color, or shape when buying a moto jacket make sure it stills has the essence of a motorcycle jacket and fits your figure perfectly.


One of the things you need to consider when shopping for a moto jacket is the front closure. A jacket with a diagonal zipper is great for slimming your waist. A jacket with a straight up and down zipper is perfect for bustier women it’ll streamline your figure. If you want to create the illusion of curves then you need to find one with a cascade front. I’m petite so all three of these styles work for my small frame.


You can wear a moto jacket an endless amount of ways; this is the reason you should invest in one that will last you years. I’m wearing mine with a Cascade Cardi from Free People for $128.


However you decide to wear your moto jacket, just be sure to wear it with a smile.




Date night details


Date nights are some of my favorite nights. Although my boyfriend and I eat dinner together most nights, it is always fun to ditch the work out clothes or sweats and get dressed up and go to dinner.

If you’re anything like me, you’re constantly at a loss for new and interesting date ideas. Seriously, we love dinner and a movie as much as the next girl but every now and then you need something a little more exciting. Which is why date night is always a big deal for us women.  Whether you’re going on a first date or 100th date with your boyfriend or husband, what you wear is always big deal.


Since winter nights tend to be freezing I always opt for Ponte pants from White house Black Market.  This is one of those pairs of pants that you can pair so many different ways and wear on so many different occasions.

Tutulle Silky Satin by Christian Louboutin
Soir N 79 Mesh

This Nicole Vienna Soir N79 Mesh watch is now on sale for 30% off the entire month of December. No discount code needed.

Chanel Chevron Lambskin Double Flap Shoulder Bag



All I need is a red jacket with some zippers…

BLANK NYC Morning Suede Moto Jacket

An iconic piece made famous, the motorcycle jacket, aka “the moto” has added a chic edge to our wardrobes for as long as I can remember. Favored by the most stylish fashionistas in the industry, moto jackets add instant style to any ensemble. Warning: instant bad-ass appeal is more than likely to come with the territory.

Shop my entire look with the link at the bottom of this post.

1. STATE Lacquered Twill Leggings
Free People Bombay Tank
Stella McCartney Falabella Fringe Mini Tote Bag 
BCBGeneration Caspian Heeled Sandal



Nicole Vienna Soir N 79 Mesh Watch

Here’s some exciting news about this gorgeous watch by Nicole Vienna, they are offering 30% their entire website for the month of December. No discount code required




NYC BLANK Morning Suede Moto Jacket

Free People Bombay Tank

1.STATE Lacquered Twill Leggings

Stella McCartney Falabella Tote

BCBGeneration Caspienn Heeled Sandal

Nicole Vienna Soir N 79 Mesh Watch